Kids Motion Identity

Kids, an organisation dedicated to supporting children and young people with special educational needs and disabilities, as well as young carers and their families, embraces a mission to create a world of diverse opportunities for all. In line with their vibrant ethos and commitment to celebrating individuality, they sought to infuse their new visual identity with equally dynamic motion design.

The project involved expanding Kids' new visual identity by integrating their fresh brand palette with kinetic typography. I animated their logo to reflect a sense of youthful energy and vibrancy, crafting a motion identity that resonates with their core values and the celebration of unique individuality.

Client — Kids
Creative Direction — James Mobbs
Motion — Callum Jackson, CJ.DIGITAL