Official Charts Rebrand

The Official Charts Company has been a staple in the UK music industry, delivering weekly chart rankings for singles and albums since 1952. In 2022, marking its 70th anniversary, the company underwent a massive rebrand to become a digital-first platform. With an eye towards the future and in competition with streaming giants like Spotify, the rebrand aimed to capture the attention of younger audiences, specifically Gen Z. The new platform is not just a chart but an expansive music database that provides a holistic view of chart history, complete with audio clips and video content. This rebrand positions the Official Charts as more than just a ranking system; it's a dynamic, interactive musical archive for the digital age.

In collaboration with James Mobbs, we took on the crucial task of bringing this new visual identity to life through motion graphics. I created a series of dynamic idents and stings that captured the brand's youthful and energetic essence. A key component of my work was the development of customisable Motion Graphics Templates for Adobe Premiere Pro. These templates not only streamlined the Official Charts team’s workflow but also allowed for quick and easy updates to chart positions, titles and video content. This ensured that their team could consistently deliver fresh, on-brand content to its digital audience every week.

Client — Official Charts Company
Identity & Graphic Design – Electric Mustard
Motion — James Mobbs | Callum Jackson, CJ.DIGITAL
3D Design — Tom Huxley
Client-side Creative Direction — Lauren Kreisler, Director of Brand & Digital, Official Charts